Many Gainesville tech startups feature a marketing twist

There are a growing number of companies within Gainesville’s booming startup community geared toward helping clients with the sales and marketing side of their business. Word is spreading as these companies continue to expand and bring their clients message with them.



A mobile app design and development studio, Kinwa strengthens the brand awareness of their clients through customized applications. Kinwa works with clients to create effective user experiences while helping to launch and maintain apps.

Kinwa was the developer behind apps from SNAP UF which coordinates safe nighttime rides on the UF campus for faculty and students, to Logtuit, which has streamlined the paper log jam for the ground transportation industry saving time and resources for companies.



Need to get a message out fast to all of your clients at once? Mass SMS text messaging is made easy with txtsignal. The company’s pre-scheduling and client targeting functionality allows users to perfectly coordinate messages with other marketing efforts to create polished, professional campaigns. Businesses can also use txtsignal to measure customer engagement, compare multiple campaigns and track conversions to fine tune and optimize mobile marketing content.



Eventplicity offers a full-service sales system for booking events. Users engage customers at multiple levels to grow revenue and increase the ease of booking events and corporate functions. Eventplicity provides real-time access to menu planning, minimum spending requirements, amenity availability and even payment plans. Event and meeting planners for both large and small companies are finding Eventplicity to be their newest secret weapon.



SharpSpring has become a global pioneer in marketing automation and has transformed the way digital marketing is done. Providing simple, user-friendly tools to engage customers through the entire sales process, from initial inquiry through comparative research to sale completion, SharpSpring helps companies large and small optimize their ROI.



Providing digital marketing tools built specifically for the event organizer, Feathr is revolutionizing the way professionals connect and stay connected. Through meeting and conference specific apps, Feathr helps organizations engage customers not only during an event but before and after to build and strengthen relationships with current and future clients.


By Kathryn Pizzurro

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