Marketing

Fact: dads are hard to shop for. And with Father’s Day just around the corner (Sunday, June 20th, to be exact), we went ahead and got a jump start on some great ideas for him from local businesses here in Gainesville, FL. You’re sure to find the perfect gift to celebrate the paternal figure(s) in...

Infinity VR Games is shouting from the rooftops about their plans for opening in the Oaks Mall. “This has been quite a long time coming and we are so very excited to announce that it is officially happening,” says Owner, David Heringer.  Infinity VRG is an arena scale VR Games and entertainment featuring Versus Virtual...

Butler Enterprises, the largest retail center in North Central Florida, recently announced that John Dickerson has been promoted to Director of Marketing. John will be responsible for managing the overall brand strategy for Butler Enterprises and promoting the shopping center’s 150 retail and dining establishments.  “I’m thrilled to expand my role with Butler Enterprises and...

The Grove Street Food Truck Festival is set for Wednesday March 31st from 4:00-8:00 pm! Multiple food trucks will wrap along NW 4th St & 10th Ave, with a portion of their proceeds to benefit Bread of the Mighty Food Bank. Bread of the Mighty Food Bank, celebrating 32 years of serving the community, is...

Gator Deal Finder, LLC has launched a new website, www.GatorDealFinder.com to help consumers find local coupons and deals from businesses in Gainesville. The new website aims to serve both businesses and consumers providing a valuable resource for the Gainesville, FL community. Now local consumers can easily search and find local deals and business information, while...

Running a business isn’t easy. Between juggling customers, staffing and deadlines, among other things, it’s often easy to overlook the need to revisit how you get the word out about your product or service to your community. The following communication trends rely on building relationships and strengthening ties with the consumer – things all of...

Virginia Grant, Executive Director of Gainesville Black Professionals, Inc. sits down with marketing professional, John Bacon. Sales and marketing is vital for the growth of any small business or brand.  Sales in a company refers to the interpersonal interactions, the meetings, the calls, the presentations and ultimately “closing the deal”.  Sales is building relationships with...

November to February is considered film award season where the stars come out to be recognized for their achievements of the past year. The glittering gowns, the red carpet, globes of gold and those fabulous gift baskets backstage. But how about the stars on your team? When was the last time your business or organization...

In business, relationship marketing is a process within the sphere of Customer Relationship Management (CRM). The focus is long-term, including customer acquisition; development, service, and maintenance. Sustaining these activities can be quite an undertaking, especially for start-ups and small firms. However, having an attitude of serving the customer and helping solve problems is paramount to...

We are now two months into 2018.  By March 1st, 41 business days will have passed which leaves 212 business days remaining in the year.  That’s 1,696 business hours left to grow your company and hit your goals for 2018. Have you set aside time to prospect for new customers?  It’s one thing to set...