Running a business isn’t easy. Between juggling customers, staffing and deadlines, among other things, it’s often easy to overlook the need to revisit how you get the word out about your product or se ...

Virginia Grant, Executive Director of Gainesville Black Professionals, Inc. sits down with marketing professional, John Bacon. Sales and marketing is vital for the growth of any small business or bran ...

November to February is considered film award season where the stars come out to be recognized for their achievements of the past year. The glittering gowns, the red carpet, globes of gold and those f ...

In business, relationship marketing is a process within the sphere of Customer Relationship Management (CRM). The focus is long-term, including customer acquisition; development, service, and maintena ...

We are now two months into 2018.  By March 1st, 41 business days will have passed which leaves 212 business days remaining in the year.  That’s 1,696 business hours left to grow your company and hit y ...

Growth is the goal in selling, whether you are selling cars, real estate or insurance.  Successful sales professionals typically generate new revenue by growing their client base and market share. Gro ...

How do you market one of America’s biotechnology hotspots to the world? Develop and execute a comprehensive and diversified economic development strategy that includes measurable goals, incorporates a ...