Why All Business is Your Business

Some of the key questions we face when planning our editorial lineup every month are, “How is this business-related?” and “How will this affect business?”
Solving this riddle is harder than you might imagine. I’ve concluded that anything to do with life in Gainesville—a new restaurant, a road tax, a grant awarded to a college researcher—ultimately impacts its residents during both work and the other few hours they juggle in the day.

In other words, “business” is a very broad concept, and the successes and failures of Gainesville’s businesses are important to us all.

I wouldn’t consider myself a “business person.” I didn’t go to business school; frankly, in college, I had no idea what majoring in “business” meant. (Isn’t everything “business?”) But I do find the concept of “business” fascinating, and I do work at a local business.

And that’s how we decide what to include: We cover the key people you should know, and go behind the scenes with the ones you already do. We cover what makes the community tick and what ultimately affects your quality of life.

We take our role—as a local business helping other businesses—seriously, and look at bridging the gap between, say, science and business (page 16), art and business (page 24), government and business (see our cover) and more.

We are always looking at more ways to reveal the human side of business, as you’ll see in our profile on the local United Way’s CEO Debbie Mason in a new section called “What Works For…” We’re also excited about another new feature called “Office Space,” in which we take you inside some of the coolest places to work in town. (Have a nomination? Let me know.)

I’m always surprised (and secretly ecstatic) at the sheer diversity of our readers. I’m not just talking about the range of people I met at the recent Business Showcase. I mean people who haven’t gone to business school or don’t often wear a suit (painters, fitness trainers, entry-level assistants) in addition to senior-level managers, government officials and university faculty.

Ultimately, as I think this issue attests, the business of Gainesville is really exciting these days, and if there’s something happening in our town—it’s our business.

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