The latest craze in social media is a virtual pinboard website called Pinterest, which allows users to “pin” their favorite products, recipes, ideas, and anything else they can think of into a collection visible to their followers. It allows users to showcase their interests and give their followers a more intimate idea of who they are and what they like.
Like other social media outlets, such as Facebook and Twitter, Pinterest provides a great outlet for businesses to engage with their current customers and attract potential clients, but in its own unique way.
In the information age that we live in, people want to know as much as they can about a company before trusting them with their business needs. This information is easily accessible online, but what most companies do not provide is a unique insite into their personality. Letting people see a more personal side of your company by showcasing things that you love will encourage people to trust your brand.
A great example of how to use Pinterest to its fullest potential is a local graphic designer and expert on all things cute, Lauren McKinsey. Currently at 1,045 followers, 60 boards, 1,293 pins, and 171 “likes,” she is clearly doing something right.
Here are seven ways that your business can use Pinterest to it’s advantage:
1. Pin more than just your products. While it is a good idea to pin some of the products that your company offers, do not use Pinterest as a sales floor. Pin popular products that you think people will like, or have a need for, and they will repinthem for others to see. It is also important to pin other things that are not directly associated with your business. This can be done by “repinning” things that you find interesting, which will alert the original pinner of your activity and give everyone following you a better idea of what your company is all about behind the scenes.
2. If you don’t have products to pin, make your company visible in other ways.
Pinning employee profiles or executive head shots that link back to a profile on your website is a great way for people to learn more about your company. If you are selling services rather than products, try putting together an infographic outlining industry trends, or pin images that link back to industry related blog posts.
3. Host a contest!
Contests are a great way to engage customers, especially when there is a prize involved. Encourage followers to create a pinboard on their own account and pin things that show what they love about your brand. Give a prize to the pinner with the coolest or most creative board. Tying the contest into your company’s philosophy or a seasonal event is an even better way to make customers aware of different aspects of your company.
4. Add a “Pin It” button to your website.
Through Pinterest, you can add a “Pin It” button to your website which allows your customers to pin your visual content directly to their Pinterest boards. This feature allows customers to become brand advocates and proactively promote their favorite products for others to see. Another option is to add a “Follow” button to your site, so that visitors can easily become a follower right from your website.
5. Conduct market research. Take a look at the most popular pins to keep up with the latest trends. See what people are into at the moment and find out how you can make your company part of the trend.
6. Learn more about your customers.
What are your followers pinning? Looking at what your customers pin will give you a good idea of who they are and will allow you to understand what they are interested in. You can then tailor your products or services to better suit the needs of your clients, or anticipate the needs of potential clients.
7. Bring your social media together.
Add a sense of cohesiveness among all of your social media profiles by showcasing your most interesting pins on Facebook and Twitter. This can help bring your other followers to your Pinterest board and give your products more exposure. More followers = more repins!
You are now well on your way to becoming a Pinterest guru and giving Lauren McKinsey a run for her pins! Incorporate these tips into your Pinterest account and turn it into something that people get excited about. People pin what they love to Pinterest, so make sure you’re business is feeling the love!