United Way of North Central Florida (UWNCFL) has been recognized once again at the Florida Public Relations Association (FPRA) Annual Golden Image Awards celebration.
UWNCFL won an Award of Distinction and a Judges’ Award at the state-wide annual FPRA Golden Image Awards celebration. An Award of Distinction is presented to entries that meet the standards of excellence set by a panel of judges in the public relations field. A Judges’ Award is presented by the judges for an outstanding entry that achieves maximum results while using a minimum amount of money.
The Online Promotion category entry focused on UWNCFL’s 2018 fundraising efforts for their ReadingPals program as a part of The Amazing Give, a 24-hour day of giving sponsored by the Community Foundation of North Central Florida.
As a result of this public relations campaign, nearly $8,000 was raised for ReadingPals, UWNCFL’s early-literacy initiative that helps to improve third grade reading levels by pairing students with volunteer mentors for one hour per week throughout the school year.
FPRA’s Golden Image Awards competition included awards such as Award of Distinction, Golden Image Award, Judges’ Award, Grand Golden Image Award and Dick Pope All Florida Golden Image Award. According to FPRA’s website, “to qualify, a Golden Image entry must incorporate sound public relations research and planning.” These entries included high standards of production, execution and evaluation of results and budget.
In addition to being recognized at the state-wide competition, UWNCFL also won an Image Award, Judges’ Award and Grand Image Award at the local FPRA Gainesville Image Awards.
To learn more about UWNCFL’s ReadingPals program or to become a volunteer mentor, please visit www.readingpalsgnv.org.