PR Trends of 2015
By Katina Prokos Happy New Year! Since the only constant in communications is change, this year it is more important than ever to look ahead and adapt public relations strategies accordingly. Keep the following trends in mind to give your brand an edge in 2015: Visual Storytelling: With audiences exposed to hundreds of marketing messages...
Pitching a Story Via Social Media
Social media for business promotion and news announcements is gaining momentum. Face it, smart phones are part of the daily wardrobe for a growing number of the population. Take advantage of it! But like any good tool, it takes practice and time to master to get the most out of it. Channels: Facebook, Twitter, LinkedIn,...