SharpSpring, Inc., a global provider of cloud-based marketing technologies, recently announced the launch of two pivotal features: SharpSpring Social and a new Content Calendar. These social media management features provide SharpSpring users with a comprehensive solution to manage their entire digital marketing strategy from one place.
By fully integrating social media management with marketing automation, SharpSpring Social empowers marketers to increase brand awareness, generate leads, and boost customer engagement in ways stand-alone social tools cannot. Users can identify hot prospects by adjusting lead scores based on social engagement; trigger sales notifications, emails and other automations based on social activity; and measure the end-to-end ROI of their social marketing strategies.
SharpSpring Social also offers other popular social media management capabilities, such as social publishing and listening. Customers can schedule and publish posts to Facebook, LinkedIn, and Twitter directly from SharpSpring; and social listening allows users to follow conversations with hashtags, keywords, competitor profiles, and more.
“SharpSpring’s social features will help customers grow their businesses by giving them new, powerful conversion tools that turn social interactions into opportunities to generate sales,” SharpSpring CEO Rick Carlson said. “SharpSpring Social and the Content Calendar also give our agency partners an additional opportunity to expand the digital marketing services they provide clients.”
SharpSpring’s Content Calendar allows customers to create and publish social content right from the calendar. The interactive interface offers a comprehensive view of all scheduled marketing content, including emails, blog posts, and social content. These highly anticipated features have already received positive reviews from SharpSpring customers.
“Social is a key component to all of my clients’ marketing strategies,” Gene Shimshock of Third Chapter Partners said. “Being able to bring it all together in the SharpSpring platform is an exciting opportunity to develop new programs and better serve our customers.”
Based in Gainesville, SharpSpring, Inc. is a provider of affordable marketing automation delivered via a cloud-based Software-as-a Service (SaaS) Platform. Thousands of businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on marketing investments. Known for its innovation, open architecture and free customer support, SharpSpring offers flexible monthly contracts at a fraction of the price of competitors making it an easy choice for growing businesses and digital marketing agencies.