Office Space: Digital Brands, Inc.

Digital Brands is a start-up Internet development company that recently set up shop on the second floor of one of Gainesville’s most central blocks downtown—a sunny, 4,000-square-foot loft that encourages collaboration, creativity and even a little Pac-Man. They invited us into what some have called the city’s coolest tech office.

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(Photos by Elliott Doolittle)

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(Photo by Elliott Doolittle)

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After graduating from the University of Florida with a degree in public relations and business administration, founder and CEO Toby Sembower recently returned to Gainesville and opened Digital Brands in December. Today, he manages the company’s site-build, marketing and content strategies. (Photo by Elliott Doolittle)

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(Photo by Elliott Doolittle)

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The conference rooms are named Firefox, Safari and Explorer—but they use the Firefox room most often. (Photo by Elliott Doolittle)

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(Photo by Elliott Doolittle)

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In the “Safari” conference room, meeting space is combined with arcade space. On Friday’s, the company competes in Challenge Friday’s for a $25 gift card. A recent challenge theme? “Walk like an Egyptian” Day. (Photo by Elliott Doolittle)

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The company “break room” features a fully stocked fridge, gourmet coffee and a library of video games. (Photo by Elliott Doolittle)

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Digital Brands provides lunch for employees every day. It’s usually from a nearby downtown location—anywhere that Director of Operations Jamie Gebhardt can walk. Gebhardt was the company’s first employee. (Photo by Elliott Doolittle)

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(Photos by Elliott Doolittle)

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Location:15 SE 1st Avenue, second floor (above Gelato Company downtown)

Website: www.digitalbrands.com

Number of employees: Eight now, with plans for 20 by the end of the year.

How long in current location: 7 months

What they do: Digital Brands builds websites and apps to fill under-served consumer needs in areas such as health, travel, computing, telecom, B2B and lifestyle. Their sites pair comparison tools with reviews, advice and related content that let audiences compare products. They created their first site, DatingAdvice.com, to be “the authority on all things dating;” they plan to build four such websites a year.

Designed by: Gainesville’s Denny Interior Design, Inc.

Fun fact: Digital Brands is currently hiring programmers, writers and editors.

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