North Florida Regional Medical Center announces new CEO

Brian T. Cook has been announced as the new Chief Executive Officer of North Florida Regional Medical Center and is scheduled to start on December 1.

Cook was hired from within the HCA system and is winding down his responsibilities as Chief Executive Officer of Capital Regional Medical Center in Tallahassee. His 11 years of healthcare experience also include roles as Chief Executive Officer of Parkridge East Hospital in Chattanooga, Tennessee and as the Chief Operating Officer at both Hendersonville Medical Center in Hendersonville, Tennessee and Horizon Medical Center in Dickson, Tennessee.

Cook’s arrival follows significant growth at North Florida Regional Medical Center that includes a series of expansions that have seen NFRMC increase from a 325-bed hospital in 2009 to a 432-bed acute-care facility.

“I consider it an honor and accomplishment to join the team at North Florida Regional Medical Center because of its reputation for quality patient care delivered,” Brian Cook says. “North Florida Regional has enjoyed a level of growth that is tremendous in our industry and has continued to earn recognition for quality outcomes. I look forward to being a part of the North Florida Regional team and working together with physicians and staff to care for the people of North Central Florida.”

Cook has educational roots in Florida having earned a Master’s Degree in Business Administration from the Crummer Graduate School of Business at Rollins College in Winter Park, and his Bachelor of Science Degree in Accounting and Finance at Florida State University.

Industry related honors include recognition by the Amercan College of Healthcare Executives (ACHE) Early Career Regents Award.

“Brian will be an exceptional leader for North Florida Regional Medical Center, and we are pleased to welcome him to Gainesville,” said Michael P. Joyce, FACHE, President, HCA North Florida Division. “He has done an outstanding job in his previous positions and will be instrumental in leading the organization to continued future success.”

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