The new office was designed to provide a more collaborative and transparent environment. Constructed in 1974 the building was designed by Craig Salley Architecture and served as its offices for over 30 years. More recently it had developed into tenant space occupied by a variety of businesses. The extensive renovations, both to the interior and exterior, brought down the interior walls and created an open floor plan with improved natural lighting, collaborative work spaces, and large multipurpose areas for meeting and events.
The transition into a new home inspired leadership to make a few more changes, the biggest is the new name. Going forward the company will be known as Scorpio.
“That decision was easy,” says founder and President, Domenic Scorpio. “We entered into a comprehensive rebranding discussion and put everything on the table. After numerous interviews with our employees, trade partners, clients, owners and consultants it became apparent that we didn’t need an overhaul, in fact we just needed to simplify,” he added.
With a new name came a new logo and the visual elements that accompany that integral component, making the unified messaging about the company and its people as the central focus.
According to Jennifer Denault, Marketing Director for Scorpio. “Community-centered construction was something we had been practicing and is the driver behind all of our decision making. We just needed to invest the time and resources to explain that to our partners and the public. One of the bigger changes people will notice is our website. ScorpioCo.com now reflects in word and image who we are and what we believe.”