Local Firm Teams with Weather Channel Affiliate

A sister company of the Weather Channel has hired Gainesville-based SocialNewsDesk to implement an interactive social media application linking meteorologists and news viewers.

The Max Social application is becoming part of Weather Services International’s (WSI) platform.

TV meteorologists will be able to easily send weather information to social networks and to import videos, pictures, reports and comments from their Twitter followers and Facebook fans, says SocialNewsDesk Founder Kim Wilson.

“Prior to this innovation, it was very cumbersome to get viewer-submitted photos and videos from Facebook to broadcasts,” Wilson says. “We’re simplifying that process. We’re also building several weather-related gaming apps.”

Everyone in a newsroom will be able to publish content on multiple media social accounts, respond to comments and monitor posted activity within a single screen, Wilson says.

“Max Social will drive more viewers to stations’ websites, social media accounts and broadcasts,” Wilson says.

WSI is a provider of weather systems to television stations in the United States. “Its client list is massive, and our partnership with them will give SocialNewsDesk instant access to hundreds of television stations,” Wilson says.

by Cristina Paneque


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