JVC Media, one of the leading independent locally owned radio broadcasters in Long Island, NY and Gainesville/Ocala, has inked a deal with radio superstar Bubba the Love Sponge to take over mornings on the groups newly branded MY Country 104.9 Gainesville and 102.3 Ocala. Bubba will slide into the morning drive seat and longtime market vets Dave and Bo will move to the afternoon drive position keeping with the JVC strategy of live and local jocks in every shift.
“Bubba is a local market hero in Central Florida,” said Shane Reeve, VP and Market Manager for JVC Florida. “He owns a local business in Ocala, knows the area well, and will help us brand My Country 104.9 and 102.3 as the market leader for personality driven Country radio!”
Bubba has been a staple in personality driven radio for over 28 years and has a huge fan following on seven major market radio stations.
“I love the Gainesville/Ocala market so much that three years ago I bought Ocala Speedway, which is now named Bubba Raceway Park, and I spend 48 weekends a year here,” Bubba said. “I am absolutely thrilled to be working with JVC to bring exciting, personality local radio into the area. This is live and local the way radio is supposed to be.”
