Haven Hospice, the 35-year-old North Florida nonprofit hospice organization that has served more than 68,000 patients since opening, has hired Catherine Mitchell as vice president and chief financial officer. She will assume a strategic management role and will be responsible for planning, implementing, managing and controlling all financial-related activities.
“Catherine is a seasoned financial executive who has experience in growing hospice organizations,” said Haven Hospice President Tim Bowen. “Her diverse background, fresh perspective and strategic approach has helped her establish credibility and successful growth for the hospice organizations she has helped lead.”
Mitchell has more than 30 years of experience that includes insurance, banking, education and health care. Her most recent experience includes a CFO position at Hospice of the East Bay in California and leading financial initiatives for Bristol Hospice in Salt Lake City.
She said that, as a graduate of St. Petersburg High School who attended Florida State University, moving back Florida is a homecoming for her, in a sense, and that Haven is a very well-run organization with a national reputation that she is pleased to be a part of.
Mitchell also founded and led the Hospice Coalition, a Northern California-based group that started with eight organizations and has since grown to 21 independent nonprofit entities. The coalition tackles common challenges in the industry such as workers’ compensation, DME and long-term pharmacy, group purchasing and managed services. She said that she is looking forward to working with Haven as a single organization with an 18-county reach.
Discussions about Haven growing and expanding will take place later this year when the company decides on its 2015-and-beyond goals, she said, and that her first job will be to guide the staff through industry changes changes and new regulations by the Centers for Medicare & Medicaid Services. These include new methods of reporting patient care services rendered and new quality-of-care measures, which will be utilized as a “hospice compare” tool in the future for the general public.
“My first mission will be to meet those challenges while maintaining the highest level of patient care,” she said. Despite the challenge, Mitchell said that she is excited about the future because of a changing public perception about the importance of hospice care.
“We’re going to a place where hospice is recognized for its mission to provide quality end-of-life care and its importance not just to patients and families, but to our health care system,” she said.