Fracture Expands in Exposure and Size

Fracture, the Gainesville company that prints digital photos on glass, is growing, both in reputation and in production space.

The reputation got a boost when NBC’s Today show recently featured the company in a segment about gifts. “Being on the show helps build our credibility,” says Abhi Lokesh who owns the company with Alex Theodore.

Frankel Media Group, which arranged the Today appearance, is using the exposure to leverage other news coverage, Lokesh says.

Fracture also is expanding its physical presence. It has leased 5,300 square feet of space at 110 SW 6th St., double what it had before. The new location is on the edge of Innovation Square in midtown, which gives the company better exposure, Lokesh says.

Trimark Properties, a major owner of property in the Innovation Square area, owns the building Fracture is moving to.

Lokesh, 22, and Theodore, 26, print photos on glass from images that customers upload to their website, www.fractureme.com. The cost typically ranges from $8
to $35.

Real estate broker Nick Banks, who located the new space for Fracture, says Fracture’s success is an example of how young innovators can build a business in Gainesville.

 

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