FPRA Gainesville Chapter President and public affairs specialist at Cox Communications, Devon Chestnut, has successfully completed the examination for Accreditation in Public Relations, which entitles her to use the APR professional designation. Chestnut is one of 36 FPRA Gainesville Chapter members to hold the distinction.
“Earning the APR reflects a mastery of the knowledge, skills and abilities needed to succeed in our increasingly complex profession,” said Janet Kacskos, APR, Public Relations Society of America (PRSA) fellow and 2012 Universal Accreditation Board chair. “Practitioners who achieve the designation are demonstrating their commitment not only to our profession, but also to a strong code of ethics and to the betterment of their organizations and clients.”
The accreditation program aims to improve the practice of public relations by assessing competence in 60 areas of knowledge, skills and abilities associated with the profession. The examination is designed for public relations professionals with five to seven years of job experience and/or a bachelor’s degree in a communication field.
Candidates who successfully complete the rigorous process are granted the APR. The process includes presenting his/her portfolio to a readiness review panel of three peers and sitting for a computer-based examination.
Professionals earning the APR distinction must maintain their credentials through continuing professional development, providing leadership in the profession and serving their local communities.