In a partnership of unprecedented scale, Davis Automotive Group has joined the Gator Nation as the one and only Official Hometown Automotive Partner of the Florida Gators.
The University of Florida Gators and Davis Automotive Group, including Davis Gainesville Chevrolet/Cadillac, Davis Acura, and Palm Chevrolet Ocala, announced today a multiyear contract that promises significant exposure to local residents and Gator fans for the dealerships.
The deal carries with it several key new spokespeople for the automotive group, including multiple Gator coaches. A new marketing campaign launched on July 1st in print, radio, television, and digital, breaking ground on Davis Automotive’s most ambitious partnership to date.
Rick Davis, owner of Davis Automotive Group, said, “We could not be more proud to be partnering with the Florida Gators. We’re joining a team that does things the right way on and off the court and we believe that we can help take each other to the next level.”
“I’m excited to be a part of this new relationship with Davis Automotive Group,” said Mike White, men’s basketball coach of the Florida Gators. “They have stepped up and shown a true commitment to Gator Athletics and, personally, I’m looking forward to driving their vehicle around the Gainesville community.”