Event personalization platform Feathr announced its expansion into new offices at its Gainesville, Florida headquarters, following an extremely successful start to 2017 that has seen it grow rapidly.
Feathr’s second office, dubbed ‘Feathr North’ is located on W. University Avenue in Gainesville, a mere 250 feet from its current ‘Feathr South’ office that is located in the center of the historic city.
Featuring traditional exposed brickwork and a vintage mosaic-tiled floor, the new ‘Feathr North’ offices will accommodate approximately half of the Feathr team, including the customer success department, where they will have access to spacious call rooms and state-of-the-art conferencing facilities.
In additional news, Freeman, the world’s leading provider of brand experiences, and Feathr announced in July that Freeman has become a key investor in Feathr’s most recent round of funding. Feathr’s proprietary technology allows organizers and marketers to leverage their data by combining sources like registration, CRM, social followers and website analytics to launch effective multi-channel campaigns across email, landing pages, online advertising, social media and chatbots.
“The Freeman Digital Ventures group is pleased to be an investor in Feathr as we believe Feathr’s offering can be beneficial to our clients allowing further personalization for events and brand experiences,” said Richard Maranville, chief digital officer at Freeman.
“Freeman has an unparalleled reputation for delivering brand experiences, and is now pushing the industry forward in the areas of digital, data and personalization,” said Feathr Co-Founder and President Aidan Augustin about his company’s new partner.
“We are excited to work with Freeman to build on our shared missions to develop and provide unique, personal and business-aligned experiences to event attendees, exhibitors and sponsors through new technology created to benefit Freeman customers worldwide.”
