Marketing

CareerSource North Central Florida Names New Board Members Don Davis, 2014-2015 CareerSource North Central Florida Vice Chair and President of Capital City Bank for the Gainesville market, is now the 2015-2016 Board Chair, taking over for Thomas McIntosh. McIntosh, Berkshire Hathaway Trend Realty owner, will continue to serve on the board as its Immediate Past...

Author: Alisha Kinman Photo Credit: vizzzual.com With the rapid transformation of communications, it has become increasingly difficult to pinpoint the most effective ways to connect with consumers and stakeholders. As a result, employers exert time and resources on utilizing multiple communication tools with little ROI. In order for business owners to thrive in their industry and...

By Katina Prokos Happy New Year! Since the only constant in communications is change, this year it is more important than ever to look ahead and adapt public relations strategies accordingly. Keep the following trends in mind to give your brand an edge in 2015: Visual Storytelling: With audiences exposed to hundreds of marketing messages...

In today’s rapidly changing landscape of communications, it has become critical to present a story idea to the media in the most effective way. Reporting on a special event, covering a crisis or announcing a groundbreaking development may require different modes of communication depending on each scenario. While social media has dominated modern day conversation,...

University of Florida is changing its message. On Aug. 29, UF rolled out a new branding campaign called “For the Gator Good.” According to a statement from Vice President of University Relations Jane Adams, “For the Gator Good” is designed to replace The Gator Nation campaign — launched about a decade ago. Adams said Gator...

By Allison Downey Whether you’re a locally-owned start-up company or a multi-billion dollar global corporation, these five quick tips will help you to keep your employees motivated, exhilarated and excited to come to work each day. #1 Understand Your Employees Engagement isn’t something we can approach blind. Helping employees to understand their strengths and how...

One of the most disheartening things that can happen as a business owner is receiving negative comments or emails about your business or staff. But what if those negative comments were the secret to improving your relationship with that customer? Business owners have a tendency to respond to negativity in one of two ways: defensively...

When used correctly, the English language is a powerful tool to win people over. Whether you’re wordsmithing a press release, crafting a compelling email or pitching services to a potential client, grammar and word usage can either lend credibility to or detract credibility from your organization. Consider the following list a guide to running a...

A local nonprofit is taking a graphic approach to spreading awareness about its cause and to help underprivileged children. Try video game graphics. Joshua Joel SMA Life Inc. will launch its Give6 video game drive on July 10 at a ribbon cutting ceremony downtown. The ceremony, to be held at 710 N. Main St. at...

Public relations firm 160over90 has some important nationwide projects on its docket, but it has recently taken up a local pro-bono mission: rebranding the Hippodrome. The firm branch, which took up residence downtown at 21 SE Second Place in October, is tasked with rebranding UF. It also does campaigns for national clients including Nike, American...