CareerSource North Central Florida
CareerSource North Central Florida Names New Board Members Don Davis, 2014-2015 CareerSource North Central Florida Vice Chair and President of Capital City Bank for the Gainesville market, is now the […]
Shifting Focus and Identifying Your Target Audience
Author: Alisha Kinman Photo Credit: vizzzual.com With the rapid transformation of communications, it has become increasingly difficult to pinpoint the most effective ways to connect with consumers and stakeholders. As a […]
PR Trends of 2015
By Katina Prokos Happy New Year! Since the only constant in communications is change, this year it is more important than ever to look ahead and adapt public relations strategies […]
Media pitches vs. press releases
In today’s rapidly changing landscape of communications, it has become critical to present a story idea to the media in the most effective way. Reporting on a special event, covering […]
UF rolls out university-wide rebranding campaign: For the Gator Good
University of Florida is changing its message. On Aug. 29, UF rolled out a new branding campaign called “For the Gator Good.” According to a statement from Vice President of […]
Five tips for wildly engaged employees
By Allison Downey Whether you’re a locally-owned start-up company or a multi-billion dollar global corporation, these five quick tips will help you to keep your employees motivated, exhilarated and excited […]
Utilizing transparency in customer service
One of the most disheartening things that can happen as a business owner is receiving negative comments or emails about your business or staff. But what if those negative comments […]
Marketing column: Seven grammar and usage faux pas to avoid
When used correctly, the English language is a powerful tool to win people over. Whether you’re wordsmithing a press release, crafting a compelling email or pitching services to a potential […]
Nonprofit Takes Graphic Approach to Awareness, Launches Video Game Drive
A local nonprofit is taking a graphic approach to spreading awareness about its cause and to help underprivileged children. Try video game graphics. Joshua Joel SMA Life Inc. will launch […]
160over90 partners with the Hipp to promote ‘Regional Theater’
Public relations firm 160over90 has some important nationwide projects on its docket, but it has recently taken up a local pro-bono mission: rebranding the Hippodrome. The firm branch, which took […]