Advice

Leaving their home country for long periods of time, international students, undergraduates, and graduates have huge adjustments to make while pursuing their academic goals in the United States. Upon securing a job within these shores, another phase of adaptation is required for international professionals. A few challenges include: Some international professionals are reluctant to comment...

With places like the Innovation Hub proliferating in Gainesville, it’s clear that the home of the Gators is also a city where business ideas abound. With all the creative concepts flowing, however, the question of how to officially trademark a business idea and/or brand might be something on the minds of prospective business owners looking...

What if your well-crafted retirement plan imploded due to the costs associated with a catastrophic medical need.  Several of my clients have asked about protecting their assets in case of a nursing home stay or another long-term care scenario. They wonder if they need long-term care (LTC) insurance and how it works. I wanted to...

Greater Gainesville is a city of entrepreneurial opportunity. Home to award-winning academic programs, medical facilities, research-labs, and incubators, the city is an ideal place for entrepreneurs to make their business dreams into realities. Compared with other startup hotbeds, Gainesville’s cost of growing a new business is cheap. Overall, Greater Gainesville is big enough to provide...

Reduce the cost of doing business and improve operational efficiency by outsourcing tax, accounting, and financial management functions. This is the message from a couple of local business owners providing mission-critical Business Process Outsourcing (BPO) services. Launching and operating a business is a major feat for most people. Manufacturing quality products or providing excellent services...

“Many of the old ways to build SEO are over,” said Gabriel Marguglio, CEO of Nextiny Marketing at the recent Florida Public Relations Association Conference in Orlando. He shared that the trends of using guest bloggers and repeating keywords are out but link building and relevant domain names are still solid practices. Even though Google...

It’s no secret that health care costs are rising in the United States for both individuals and employers. Many companies are looking for creative solutions to the problem. One approach? Corporate wellness programs designed to lower health care costs by improving the overall health of employees with an eye toward disease prevention. Though these kinds...

Health and its connection to exercise and nutrition is certainly no secret, and here in Gainesville many business owners have created local, “made-for-us” solutions for being healthy and maintaining an active, busy lifestyle. One of the “founders of health” in our city is Joe Cirulli with his business, Gainesville Health and Fitness Center. The company...

What if your well-crafted retirement plan imploded due to the costs associated with a catastrophic medical need.  Several of my clients have asked about protecting their assets in case of a nursing home stay or another long-term care scenario. They wonder if they need long-term care (LTC) insurance and how it works. I wanted to...

Recently, I attended the FPRA 79th Annual Conference: PR It’s Personal – Research, Relate and Respond. While there was a large slate of breakout sessions and keynotes too numerous to mention here, I wanted to share several of the takeaways that I know will assist me as I return to the workplace. The conference officially...