Butler Plaza Adds Two New Stores

Leading European Beauty Clinic Scheduled to Open

biothecare_logo_negroBiothecare Estetkia selects Gainesville as its second location in Florida

Biothecare Estetika, a leader in European advanced integral beauty will be opening a beauty system center in Butler Plaza West at the end of May. Specializing in skincare, body treatments and IPL hair removal; the Gainesville location is the Company’s sixth US center to open, following announced locations such as Miami, New York and Los Angeles.

According to its website, the Biothecare Estetika brand has over 170 centers in 15 countries around the world since the Company’s creation in 2008.

The 1,555-square-foot center in Butler Plaza will offer state-of-the-art beauty treatments for all parts of the body. From non-surgical facelifts to liposuction and wrinkle removal alternatives, all procedures are completely non-invasive using specialized equipment that is exclusively manufactured for the Company. The Company has its own medical support staff that advises these advanced treatments to provide a safe and trusted brand.

“Biothecare Estetika has designed an exclusive system based on advanced technology that offers aesthetics services unlike anywhere in our area,” said Deborah Butler, President of Butler Enterprises. “Customers can look forward to receiving the same kind of modern beauty treatments they offer in Europe right here in Gainesville at an affordable price.”

Local franchise owner Richard Rondon says he chose to open in Butler Plaza after doing a market analysis and observing the constant development that is taking place on Archer Road.

“We are extremely excited to be located right in the midst of all of the growth and activity at Butler Plaza. This is the perfect spot to accommodate Gainesville and the surrounding areas,” he stated.


Cricket Wireless to Answer the Call in Butler Plaza

cricketCricket Wireless, a prepaid wireless provider, has opened a retail store in Butler Plaza East at 3558 SW Archer Road. Customers can now shop the Company’s affordable mobile phones, coverage plans and tech accessories at the new convenient location near the current Walmart.

Cricket Wireless offers month-to-month no contract wireless service with an advertised nationwide 4G LTE coverage that covers 98 percent of the U.S. population. According to the website, plans start at $35 a month for unlimited talk, text and high-speed data access. The 1,700-sqaure-foot store offers both smartphones and basic phones from brands like Apple, HTC, LG, Nokia, Samsung, Motorola and ZTE.

cricket-wirelessCustomers enjoy features such as premium music streaming from Deezer, multi-line discounts and 24/7 support and account management. International calling plans are also available with features such as unlimited talk and text to Mexico and Canada mobile and land lines with their Smart and Pro plans. The Company’s Wi-Fi app allows customers to take advantage of the 14 million available free hotspots across the US.

The store plans to stay open until construction begins on Butler Town Center, a redevelopment of the current Butler Plaza East. Cricket Wireless will then move to a different location in the Butler site. The new 350,000-square-foot open-air town center will enhance the area’s shopping and dining experience further attracting the site’s regional customer base.


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