Butler Enterprises has announced the opening of Aerie, one of the fastest growing brands in the apparel industry will be open in Spring 2023. Aerie is committed to creating exceptional merchandise collections while positively influencing the way women see themselves and treat others. The store offers intimates, apparel, activewear, and swimwear with every piece designed for comfort. The Aerie brand promotes body positivity, empowerment, and confidence.
With what launched as a pledge to forgo all retouching of campaign imagery in 2014, the brand’s powerful #AerieREAL platform continues to inspire women around the world to not only love themselves but to help empower other women. Leading the charge behind the self-love movement, Aerie was one of the first brands to stop using models in its campaigns, rather highlighting real women that support its mission, and continues to do so today.
The new 6,941 sq. ft. Aerie location will be highlighted by an open welcoming front and areas to relax, take selfies, or engage in fun experiences while you enjoy shopping. Aerie is the place for everyone to feel comfortable.
“The addition of Aerie fulfills our mission at Butler Enterprises,” said the President of Butler Enterprises, Deborah Butler, “to provide new ways to engage the consumer with experiences that make them feel connected and valued, shoppers, don’t need to drive to Jacksonville, Orlando, or Tampa.”
Aerie® is a lifestyle brand that offers the comfiest intimates, apparel, swim, and accessories made to wear in and out. Aerie’s sub-brand, OFFLINE by Aerie, offers activewear made for REAL life movement. #AerieREAL inspires all people to love their real selves and celebrates its community by advocating for power, positivity, and no retouching. Let the Real You ShineTM. Visit www.Aerie.com to learn more.
American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories, and personal care products at affordable prices under its American Eagle® and Aerie® brands. Our purpose is to show the world that there’s REAL power in the optimism of youth. The company operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to 81 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 200 international locations operated by licensees in 25 countries. For more information, please visit www.aeo-inc.com.