Keith Watson’s event production company has put on great shows for weddings, holiday celebrations, anniversaries, galas and more. Owner Keith Watson started his career 26 years ago and has served as director of food and beverage for events for the Metropolitan Museum of Art, The Cloisters Museum and the Guggenheim Museum in New York. Watson believes that production companies are only as good as their last event, and he strives to be on the cutting edge of design. No job is too big or too small for Keith Watson Events.
Watson puts on productions for parties of two to mega-events with thousands of attendants. Watson strives to provide a full-service event, where his team takes care of everything except cooking the food, which they contract through partner vendors. His favorite productions were his wedding and his daughter’s “Dinner at Tiffany’s” themed Sweet 16 birthday party.
Watson’s “20-or-so” employees are all cross-trained to do anything that the rest of the team needs them to do. A marketing team member could help out with producing flower arrangements in a pinch, which helps build up an atmosphere of teamwork and efficiency.
Watson moved the sales office to the Tioga Town Center about five months ago: “I wanted a presence in an upscale production area and Tioga is great for that.” The new space is a little more than 1,000 square feet, and Watson loves the exposure and the energy of the area.
The office changes with the seasons and events. In October, the shop will become a Christmas-themed store, where customers can find holiday-themed decor for their events. Currently, a glass waterfall display in the front window is emblazoned with the Noche de Gala logo, which Watson will produce on Sep. 29 for the fifth year in a row.
Watson rents out the space for private events. A dining room to one side of the office—“The Room”—is available for full-service dinner parties. Parties can keep Watson’s painted furniture or have it removed to meet their needs.
LOCATION: 140 SW 128th St. (Tioga Town Center)
NUMBER OF EMPLOYEES: About 20, some full-time, some part-time.
IN CURRENT LOCATION:Five months
WHAT THEY DO:Keith Watson and his team produce events for Gainesville and the surrounding area, and also host events in their own office space.
DESIGNED BY:Keith Watson
FUN FACT: Watson takes the best photo from each production, has it printed on glass by Gainesville small business Fracture and rotates them on display in the office.
WANT TO WORK THERE? Watson is looking to hire seasonal work in the fall to help set up and break down events. Employees receive Christmas bonuses and periodic lunch courtesy of the company.